Running an online contest is a fun way to tell fans about your sports event. And at the same time, create a buzz and encourage more people to attend.
Offering a prize draw raises anticipation, which helps you get more entries. And sharing your contest on social media platforms helps improve your reach.
For example, the NBA teamed up with the Warrior’s sponsor Lucky California to sponsor a giveaway for 2 sideline seats to the Warriors-Lakers game. To enter, participants had to enter their name, email address, phone number, and opt-in for email updates.
RafflePress is the best giveaway plugin for WordPress. The drag and drop contest builder lets you create stunning competitions in a few minutes. And with entry methods that encourage viral sharing, it’s the ideal way to spread the word about your event.
And if you’re feeling creative, the Invent Your Own action lets you design your own way for people to enter your giveaway.
Then it’s just a case of publishing your contest by easily embedding it on your site, or creating a giveaway landing page.
Display advertising plays a huge role in attracting website visitors. They work by serving ads to people who’ve already visited your site. So it’s a smart move to use this tactic with your sports marketing and promotions.
Then as soon as someone enters your giveaway, the scripts start working. As a result, that person will see your ads elsewhere online, increasing your reach and visibility.
7. Survey Your Sports Fans
Sending out a survey can help you gather crucial feedback on fans’ preferences, so you can improve your business and serve them better in the future.
The drag and drop form builder lets you build survey forms with smart fields like Likert scales, star ratings, and even real-time polls.
8. Reach Out to Your Email List
Chances are you’ve already started building an email list. But did you know your list is an ideal place to connect with people who already want to hear from you?
When visitors sign up to your email list, they express the desire to receive updates from you. So https://rapidloan.net/installment-loans-sc/ when you send a newsletter, they’re more likely to open and read it.
You can promote your sports event in this way, too, by sending out a broadcast to active subscribers. And if you include social sharing buttons within the email, they can spread the word to their network of friends too.
9. Share Pre-Game Teaser Content
Sometimes your primary marketing objective is to sell as many tickets to your game as possible. A great way to do that is to share content during the lead-up on social media.
- Photos of individual athletes with a quick summary of their main strengths on Twitter
- Image slideshows of prep-work at the event location on Instagram
- Videos of your team warming up for a training session on YouTube for tickets at a discounted price on your website
By posting often, you keep your team visible in news feeds, which increases the chances of more people seeing your content and taking action.
10. Post Behind the Scenes Footage
??? #RMFansEnCasa, step inside #RMCity, the greatest sports complex in the world! Enjoy a behind-the-scenes tour from the comfort of your own home.#StayHome pic.twitter/ebHtGivgJ9
11. Work With Sports Influencers
Influencer marketing has taken the world by storm and with good reason. Teaming up with influential people in your industry can expose you to a broader audience.
“Your dream starts as a kid. You get older and your aspirations grow, because you believe you can do it.” – ?Rafa wins his 19th major. One shy of tying the all-time record. #justdoit pic.twitter/j2f5FDLH4X